My guess is that the noise you are experiencing is probably quite normal, as these motors are not silent and can be heard at some distance.
I think the noise is caused by the quick pulses from the coils being transmitted through the stator as they try to pull against the magnetic force of the strong permanent magnets. Because the Magic Pie has a large diameter hub, the stays (the 8 thick spokes shown below) at the centre of the stator are long enough to flex slightly with each magnetic pulse, causing a regular series of audible "pinging" noises.
The more powerful the magnetic forces, the louder the noise will be, therefore the noise will be relative to the load on the motor.
I also think the stator noise is being amplified by the hub side covers, which can ring like a bell when removed.
But that's just my theory.
Alan