In fairness, I have no financial stake in this product but I do have intellectual stake in wheel innovation... But this is the 1st time I have ever heard of said product...
My 1st thought is interesting but I see problematic areas... Most importantly (having extensively studied suspension systems) is that it may help in the area of high frequency vibrations but will likely do nothing for the low frequency vibrations... As such will likely not be able to wholly replace proper traditional suspension...
Polymer based suspensions typically handle high frequencies well but are not good for low frequency... This means that if you are content with traditional polymer fork suspensions, then you will probably like the product.
However if you require traditional spring (among other types) suspensions, you'll probably find the product woefully inadequate! It's my personal opinion (& requirements) that I need both types to create an effective suspension system for my needs.
I will say that it may pair well with other types of suspension! Also I watched the videos & I agree that it seems more difficult to pedal, but no more so then is comparable to other small wheeled bikes... So I don't think all of the visible difficulty can be blamed on the novel suspension method.
I also agree that this style is useless for our purposes but I think that if we used far smaller versions, that say replaced the spokes 1:1 or 1:2 would probably work for us & maybe even fix some of the other issues! Specifically, by multiplying the amount of springs supporting any given point, will probably ensure that the wheel remains true/straight/level/balanced throughout. Though it also may not work, it's hard to say without a lot of prototyping & study...
It's important to remember that although its not readily obvious, spokes are actually behaviorally akin to springs!
Definitely interesting, especially that it was initially designed for mobility devices who's disabled users frequently suffer vibrational injuries as a result of the device utilized!
Thanks for sharing! It definitely got the old cogs in my head spinning
Adam